Case Study: Claudia Mills doubles eCommerce sales with emBlue

Claudia Mills - Customer Case Study

Claudia Mills, founder of Claudia Mills Studio, a small rug weaving company, wanted to increase sales through email marketing and obtain accurate metrics. Their previous mailing provider made it difficult to quantify sales generated from their Wix store and offered limited creative design options. They turned to the vendor emBlue to find a better solution.

emBlue implemented a new creative strategy with custom designs and a retargeting campaign to re-engage contacts. This solution led to the studio's first quantifiable sale from an email channel. The results achieved with emBlue were significant: the open rate doubled, click-through rates improved, and overall sales increased by 100%.

Claudia Mills