Case Study: Assist Card reduces campaign workload with emBlue

Assist Card reduces by 70% the time invested in mailing campaigns thanks to emBlue

Assist Card, a multinational passenger assistance service provider, needed a more robust platform to integrate, automate, and personalize its global communication strategies. Their internal team required an intuitive tool to significantly reduce the time invested in managing mailing campaigns across multiple countries, leading them to partner with emBlue and its Marketing Automation and Email Marketing products.

emBlue implemented its platform to centralize all of Assist Card's communications through a single interface, facilitated by dedicated specialist support and training. This solution reduced the operational work for creating email campaigns by 70% and doubled the open rate in Argentina, while also enabling a 90% incrementation of their email marketing channel through the use of dynamic content and web tracking.

Assist Card

Paula Giovanelli

Design & Own Media Leader