Case Study: Huggity boosts fan engagement with EMBIQ’s Snappie mobile photobooth solution

Huggity boosts fan engagement with EMBIQ’s Snappie in 5 months

The customer, Huggity, aimed to revolutionize fan engagement at events by making photo booths mobile and more interactive. Their challenge was to create a robust application that would allow promotional staff to capture photos and videos for fans to instantly view and share, turning them into brand ambassadors. The vendor, EMBIQ, developed the Snappie mobile photobooth solution to address this need.

EMBIQ's solution was the Snappie app, a dynamic platform built for events that provides instant content delivery and social sharing capabilities. The result was a highly successful tool for social amplification and data capture. For instance, during case studies like the Manchester City 2015/2016 season, the app achieved significant engagement rates, a large number of shared photos, and substantial organic reach on Facebook.

Huggity