Case Study: Branch achieves advanced traffic analytics and customer behavior insights with EMBIQ

Branch builds traffic analytics in 5 months with EMBIQ

Branch, a retail company, sought a solution to analyze physical traffic, create customer profiles, enable geographic targeting, and provide object identification for their locations. They engaged the vendor EMBIQ to build an application that could collect and analyze this measurement data.

EMBIQ implemented a web application that measures and analyzes people's movement within a location over time, tracking visit duration and recurring visitors. The solution provided Branch's management with powerful data on customer behavior. EMBIQ delivered a system that allows for real-time object identification to help analyze, plan, and manage products.

Branch