Case Study: Reddit achieves seamless inline media embedding with Embedly

How Reddit Uses Embedly Consume, Comment and Submit Content You Care About

Reddit, the world’s largest community hub, needed a reliable way to embed large amounts of rich media for its massive audience without spending engineering time on building and maintaining an embedding API. With millions of visitors and a wide variety of content to support, Reddit chose Embedly as the vendor to help handle this challenge.

Embedly implemented its embedding solution so Reddit could display media inline and resolve operational issues with minimal involvement from Reddit’s engineering team. The result was smooth, scalable media sharing across more than 8,300 active communities, helping millions of links and posts flow through the platform and improving the experience for users viewing, reading, and watching content every day.

Reddit