Case Study: PublishThis achieves scalable, reliable content embedding with Embedly

How Publishthis Uses Embedly Curated Quality Content for Your Readers

PublishThis is a content marketing management platform that combines original messaging with curated articles to drive traffic and guide readers through conversion funnels. Serving about 100 customers (including Cox Media, Fandango and The Boston Globe) who reach thousands daily, PublishThis faced the challenge of delivering timely, relevant third‑party content at scale — but building and maintaining a reliable embedding API in‑house would have been costly and outside their engineering focus.

PublishThis solved this by integrating Embedly’s Embed and Extract APIs with their content‑matching algorithms, enabling consistent, quality embeds across client sites, newsletters and social feeds. The partnership lets PublishThis deliver embedded content reliably for customers such as Overstock, SAP and Ishade, powering their clients’ content needs without incurring heavy development or hosting costs.

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