Case Study: NPR expands reach of local stories with Embedly's automated Cards

How Npr Uses Embedly Discover, Share, and View Local Stories

NPR’s Local Stories Project, a collaboration between NPR Digital Services and member stations in 32 states, was created to surface regional reporting and give local stations a stronger, recognizable presence online. The challenge was to help those stories travel farther and more consistently by building an automated system that could handle content produced around the clock and increase stations’ digital impact and reach.

NPR solved this by using Embedly Cards to automatically convert each submitted story into a card on the Local Stories Project homepage, creating a continuous, automated feed. Building an in-house solution proved too costly and slow; Embedly’s reliable automation let NPR scale distribution quickly, extending the reach of local stories and ensuring the project’s success.

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