Case Study: Midwest Coin achieves 40% year-over-year growth with Embed's cashless solution

Midwest Coin - Customer Case Study

Midwest Coin, a street operator and amusement-entertainment provider with locations across Minnesota and Wisconsin, needed a way to scale route operations and reduce labor-intensive maintenance while expanding into small, unmanned game rooms. To automate payment and guest experience they partnered with Embed, deploying Embed’s cashless system including contactless AIO and SmartTOUCH card readers, self-service kiosks and emONE kiosks.

Embed’s integrated cashless solution automated service and payments, eliminated token changers and ticket jams, and enabled profitable unmanned locations. With Embed’s readers and kiosks (292 AIO readers, 250 SmartTOUCH readers, 23 kiosks including emONE units across 13 locations), Midwest Coin saw a 600% increase in credit-card usage, 60% of sites run unmanned with emONE kiosks, and a 40% year-over-year increase in gross revenue while cutting service calls and boosting operational efficiency.

Midwest Coin