Case Study: Elston Electric boosts spend and modernizes arcade operations with Embed

Elston Electric boosts spend per customer with Embed

Elston Electric, an Illinois-based tavern and family entertainment center, faced the challenge of modernizing its retro arcade operations. As a business with coin-op roots, owner Zespy needed a cashless system to cater to a more diverse crowd and eliminate the manual labor of handling coins. He sought a flexible solution from Embed that could support special cards, VIP programs, and dynamic pricing.

Embed implemented its cashless Ecosystem, including smartTOUCH+ card readers, kiosks, and the Mobile Wallet. This solution provided an all-in-one integration with the point-of-sale and redemption store. The results for Elston Electric included a seamless guest experience, quicker transactions, and a higher spend per customer. Embed's system helped future-proof the business by increasing revenue, lowering operational costs, and fostering strong customer loyalty through reusable game card value.

Elston Electric