Case Study: Selfridges digitises internal communications with embed signage

Selfridges - Customer Case Study

Selfridges, a major department store, required a more efficient method for sharing internal communications with its 5,000+ team members across a growing campus. The previous manual process of updating TVs via USB sticks was time-consuming and ineffective. They engaged AVMI to help implement a networked digital signage solution to address this challenge.

AVMI deployed the Embed Signage cloud-based platform to manage content and installed over thirty Samsung SMART Signage Platform screens and a digiLED video wall across Selfridges' locations. This solution allowed for real-time content updates from anywhere and eliminated the need for printed materials. As a result, Selfridges realized annual savings of £23,000 on printing costs alone, significantly reduced the time spent by internal teams on communications, and greatly improved staff engagement.

Selfridges