Case Study: Krispy Kreme elevates in-store and drive-thru experiences with embed signage

Krispy Kreme - Customer Case Study

Krispy Kreme UK, a major doughnut and coffee retailer, sought to elevate its in-store and drive-thru customer experience with dynamic digital signage solutions that could handle complex configurations and conditional content. To achieve this, they partnered with vendor embed signage, deploying their comprehensive digital signage software across their extensive network.

The solution from embed signage included a variety of innovative applications, from digital menu boards and Direct View LED walls to interactive GEN8 cabinets with presence sensors and the unique "Hot Now" countdown experience with integrated lighting control. These features created engaging, context-aware customer interactions. The implementation, which spans over 1,000 endpoints, has been credited by Krispy Kreme with driving an unprecedented increase in sales and revenue, solidifying embed signage's role as a key technological partner.

Krispy Kreme

Mike Tinnion

Senior Creative and Content Manager