Case Study: BT engages its indirect salesforce with embed signage

BT scales Spotlight TV to 40+ locations with embed signage

BT, a major UK telecommunications company, sought a digital signage solution to connect with its indirect salesforce in partner organizations. These external sites could not access BT's internal network and required a separate, easy-to-manage platform to deliver relevant news and product information. They chose to implement the embed signage software to address this challenge.

Using embed signage's platform, BT launched "Spotlight TV" across over 40 locations. The solution was easy to use and brand, requiring no technical expertise to publish daily content. The project was highly successful, expanding from one to two screens per site and becoming a must-have engagement tool. embed signage allowed BT to quickly roll out a new brand design across all screens, a task that would have taken significantly longer through other methods.

BT