Case Study: BT enhances partner office engagement with embed signage

BT - Customer Case Study

BT, a leading global communications services company, faced the challenge of remotely engaging its many UK partner sales offices. They turned to embed signage (embed) to create an internal digital communications channel, which they named 'Spotlight TV'.

The solution from embed signage utilized its digital signage software with features like device tagging, conditional play rules, and channel sync. This allowed BT to distribute targeted and nationwide content across over 80 deployed screens. The result was a highly successful and essential engagement tool, with a BT marketing executive stating they had a great experience and absolutely recommend the embed platform.

BT

Lloyd Deevy

Enterprise Marketing