Case Study: WideOrbit achieves rapid cross-platform product expansion with Embarcadero Technologies' Delphi

WideOrbit - Customer Case Study

WideOrbit, founded in 1999 in San Francisco, is a global leader in broadcast ad‑tech whose WO Traffic platform is used by thousands of TV and radio stations and major networks. Facing a fast‑changing media landscape and heavy development demands—including more than $35M a year in product investment and rapid headcount growth—WideOrbit needed a way to scale engineering resources and deliver multi‑device solutions that help customers monetize audiences everywhere.

WideOrbit has relied on Delphi since its early products, using its native, cross‑platform compilation to accelerate GUI development and maintain a single codebase for Windows, macOS, iOS and Android. That approach enabled product branching (WO Network, WO Traffic Satellite, WO Traffic International, WO Media Sales), faster mobile development with FireMonkey, and new REST APIs—resulting in an expanded portfolio, stronger multi‑platform capabilities and a growing team of Delphi developers to meet rising customer demand.

WideOrbit

William Offeman

Executive VP of Engineering