Case Study: Southern New Hampshire University achieves streamlined recruitment, faster enrollments, and higher conversion rates with EMAS Pro

Southern New Hampshire University - Customer Case Study

Southern New Hampshire University faced fragmented, largely manual recruiting and enrollment across programs and campuses, which made coordinated outreach and consistent communication difficult. Seeking a robust, scalable CRM to standardize, automate and personalize communications across the enrollment funnel, SNHU selected EMAS Pro and deployed EMAS Recruitment Pro (with EMAS Telecounseling Pro for outreach) to meet the differing needs of offices and departments campus-wide.

EMAS Pro implemented EMAS Recruitment Pro to centralize reporting, create custom data fields (including a “complete file” field), automate follow-ups and enable telecounseling, giving users direct access to data and self-service reporting. The result was measurable: staff saved time by eliminating manual communications, some departments went paperless, outreach increased at the inquiry stage, enrollment cycles shortened and conversion rates improved—while daily reports and better data management enabled faster admissions decisions and more data-driven recruitment planning.

Southern New Hampshire University

Southern New Hampshire University