Case Study: Armatec accelerates Nordic e-commerce growth with eMarketeer

SAP - Customer Case Study

Armatec, a Nordic group operating in Sweden, Norway, Denmark, and Finland, wanted a more advanced and efficient marketing setup to automate newsletters, simplify content creation and localization, support events, sync with CRM, manage GDPR-compliant consent, and improve tracking and attribution for e-commerce growth. To address these needs, it worked with eMarketeer.

eMarketeer was expanded across the Nordic region to provide CRM integration, ready-made templates, a user-friendly editor, and tools for event management and localized marketing. As a result, Armatec achieved a 50% year-over-year increase in e-commerce revenue, stronger newsletter performance, faster workflows, better customer engagement, and clearer attribution between email and online sales.

SAP