Case Study: Colgate-Palmolive preserves and shares legacy media with eMAM

Colgate-Palmolive selects eMAM as the solution for Media Asset Management

Colgate-Palmolive, a global consumer products company, faced significant challenges in preserving and managing decades of legacy media stored on deteriorating, obsolete formats. Their in-house studio lacked the digital workflow tools for reformatting and global distribution, and their process for sharing content on the corporate intranet was highly inefficient. To solve these problems, they selected the eMAM media asset management solution from vendor EMAM.

By implementing the eMAM suite, EMAM provided a centralized, web-based system for digitizing, storing, and managing all media assets. The solution enabled efficient transcoding, secure global ingest from videographers, and easy sharing tools like eBIN. This resulted in greatly improved workplace efficiency, wide user acceptance, and eMAM becoming the corporate global standard. The implementation significantly reduced the need for IT support for multiple legacy systems and provided a secure, scalable platform for future growth.

Colgate-Palmolive

Steve Baez

Associate Director – Corporate Communications