Case Study: Orange improves customer service with EmailTree.ai

Orange - Customer Case Study

Orange Luxembourg, a telecommunications operator, sought to reduce the load on its customer service teams while increasing productivity and customer satisfaction. The company faced the challenge of managing complex, technical customer inquiries that often spanned five different languages within a single conversation. To address this, they partnered with vendor EmailTree.AI and implemented its AI-driven customer service hyperautomation solution.

EmailTree.AI utilized its end-to-end platform, employing NLP, NLU, machine learning, and RPA techniques to read emails, understand issues, and prepare optimal reply suggestions. This solution empowered Orange's support teams to handle text requests more efficiently. The implementation allowed EmailTree.AI to achieve its objective of a large-scale deployment of its advanced technologies within an international telecom group, proving its efficacy in a demanding, multilingual environment.

Orange

Corinne Lozé

Chief Executive Officer