Case Study: UNC Health Streamlines Internal Communications with EmailOpen

UNC Health streamlines internal communications with EmailOpen and drives 70%+ open rates

UNC Health, a healthcare system comprising 17 hospitals and over 900 clinics, faced a challenge in streamlining its internal communications. With different entities using disparate processes and platforms, messaging lacked consistency and the central team had no way to track engagement. They selected the EmailOpen platform to create a unified, scalable internal communications structure.

Using EmailOpen, UNC Health implemented a system where a central team produces a weekly newsletter of scoopable content for local communicators to use. This solution balanced centralized messaging with local control, streamlined processes, and provided analytics. The result was highly effective communications, with newsletters achieving average open rates of 70% or higher across the entire healthcare system.

UNC Health