Case Study: Trilogy Health Services improves internal communications with EmailOpen

Trilogy Health Services boosts internal email read rates to 80% with EmailOpen

Trilogy Health Services, a senior care leader with over 15,000 employees, faced a challenge with its internal communications. Its previous method of sending long, untrackable Outlook emails was inefficient and made it difficult to engage a diverse workforce. Seeking a better way to communicate and measure engagement, HRIS and Internal Communications Program Manager Dennis Kroese identified a need for a professional tool and turned to the vendor EmailOpen for its email marketing platform.

EmailOpen implemented a solution starting with a single, well-designed newsletter template. The success of this initial newsletter led to rapid adoption, with Trilogy expanding to nine different targeted newsletters within a year. The platform provided tracking capabilities, easy subscriber management, and high engagement, with read rates as high as 80%. The measurable impact proved the investment was a success, and the vendor EmailOpen was praised for its responsive customer service and helpful features.

Trilogy Health Services, LLC