Case Study: Tahiti Tourisme North America boosts partner communications with EmailOpen

Tahiti Tourisme North America reaches 5,000 partners with EmailOpen

Tahiti Tourisme North America, the Destination Marketing Office for the islands of Tahiti, needed a reliable and cost-effective method to regularly communicate with its media contacts and travel agent partners. The challenge was to provide these groups with timely updates, story angles, and promotional information. To address this, they turned to the vendor EmailOpen for an email marketing solution.

EmailOpen implemented a suite of targeted, branded email newsletters and updates for different partner segments. This included a general partner update, a travel agent-specific newsletter (Tiare News), a media-focused newsletter (Te Parau Api), and a template for special breaking news alerts. The solution from EmailOpen was seamlessly integrated into Tahiti Tourisme's website and allowed for rapid creation of communications. The results were highly successful, with over 5,000 partners receiving regular communications. EmailOpen's tracking showed a 34% open rate for a critical weather update and a consistent 60%+ open rate from travel agents each month.

Tahiti Tourisme North America