Case Study: Crawford & Company achieves stronger global employee engagement with EmailOpen

Retail boosts employee open rates to 70-75% with EmailOpen

The customer, Crawford & Company, a global provider of claims management solutions, faced a challenge with its outdated internal communications system. Their high-volume, low-signal emails lacked segmentation, modern design, and analytics, leading to employee overload and an inability to scale messaging globally. They partnered with the vendor EmailOpen to implement its employee communications platform to modernize their strategy.

EmailOpen provided a solution featuring robust segmentation, integrating scattered employee data to create over 70 active audience segments. This enabled targeted communications, including a redesigned weekly newsletter. The vendor's platform streamlined content creation and executive approval workflows. As a result, Crawford achieved consistently high engagement, with open rates typically between 70-75% and read rates in the mid-60% range, allowing their small team to focus on strategic communication.

Retail