Case Study: Omnitracs strengthens internal communications during acquisition and pandemic with EmailOpen

Omnitracs boosts employee newsletter open rates to 40% with EmailOpen

Omnitracs, a leading transportation technology company, faced the dual challenge of integrating a major acquisition (SmartDrive) and maintaining employee engagement during the COVID-19 pandemic. Their internal communications were hindered by an outdated intranet and an over-reliance on untrackable Outlook emails, which led to information overload. To address this, they partnered with vendor EmailOpen to implement its email newsletter platform for their internal publication, Compass Connect.

Using EmailOpen's solution, Omnitracs created a standardized, visually engaging weekly newsletter that streamlined messaging and highlighted critical updates. The platform provided tracking capabilities and an intuitive Message Content Builder tool. The results were highly successful, helping to unify the global workforce during the integration and achieve open rates in the high 30s and 40s. EmailOpen enabled Omnitracs to communicate more professionally and drive employee awareness of key intranet resources.

Omnitracs