Case Study: Stephanie Johnson achieves higher sales and stronger brand loyalty with EmailOpen

Maximize Sales With E-Commerce Integrated Emails

The retail company, led by Stephanie Johnson, faced challenges in the fashion industry with quickly bringing products to market, gauging customer response to new collections, and selling excess inventory. To address this, they partnered with vendor EmailOpen and used its Message Builder email marketing solution to quickly communicate offers and integrate seamlessly with their e-commerce site.

EmailOpen implemented a solution where promotional emails were created with just a few clicks, containing direct shopping cart links and content pulled from the website database. This resulted in increased traffic to stephaniejohnson.com, greater sales, a higher conversion rate, and an increased rate of new customer acquisition and repeat purchases. The solution also helped EmailOpen's customer to increase brand loyalty by making customers feel privileged to receive news and offers first.