Case Study: Manhattan Associates accelerates internal communications with EmailOpen mobile-responsive newsletters

Manhattan Associates boosts employee newsletter readership to 60% with EmailOpen

Manhattan Associates, a leading global supply chain company, faced a challenge in accelerating its internal communications. Its internal communications manager, Nikki Roberson, sought to move away from bespoke emails designed by a busy creative services team and find a more agile solution. The goal was to better connect with a large, mobile workforce and be more responsive to emerging issues. They implemented an internal communications platform from the vendor EmailOpen.

Using EmailOpen's mobile-responsive newsletter platform, Manhattan Associates launched several targeted communications, including an HR Weekly newsletter and a global CEO update. The solution provided segmentation capabilities, easy-to-use templates, and a click map to track engagement. The vendor EmailOpen helped them achieve an average newsletter readership of 60% and empowered their internal team to quickly distribute timely information, freeing up creative resources for customer work.

Manhattan Associates