Case Study: Manhattan Associates accelerates internal communications with EmailOpen mobile-responsive employee newsletters

Manhattan Associates Accelerates Internal Communications

Manhattan Associates, a leading global supply chain technology company, faced a challenge in accelerating and modernizing its internal communications. Their Internal Communications Manager, Nikki Roberson, sought to free up the busy Creative Services team from designing bespoke emails and instead implement a dynamic, mobile-responsive solution from the vendor EmailOpen to reach their often-traveling workforce with timely information.

The solution involved implementing EmailOpen's employee newsletter platform. This allowed the internal comms team to quickly create and distribute targeted, mobile-responsive newsletters like the "HR Weekly" and the CEO's update. The measurable results included an average newsletter readership rate of 60%. The platform's click map feature provided valuable metrics to gauge content effectiveness, and its ease of use empowered a small global team to manage regional communications efficiently.

Manhattan Associates

Nikki Roberson

Internal Communications Manager