EmailOpen™
23 Case Studies
A EmailOpen™ Case Study
The airline Air Tahiti Nui faced the challenge of maintaining loyalty and effective communication with its independent network of travel agents. They needed a solution that would allow agents to easily customize marketing materials for their clients while strictly adhering to the airline's corporate branding guidelines. To address this, they turned to the vendor EmailOpen and its Message Builders product.
EmailOpen's solution provided agents with a user-friendly Message Builder tool and locked flyer templates to ensure brand consistency. This enabled agents to easily add their own contact details and client-specific promotions before emailing or printing the materials. As a result, Air Tahiti Nui saw a dramatic increase in internet bookings, achieved a rapid return on investment, and significantly increased loyalty within its sales force by providing them with a valuable, no-cost marketing tool.