Case Study: a leading healthcare service provider delivers targeted internal communications with EmailOpen

Leading Healthcare Company Provides Targeted Internal Communications Using Dynamic Content

A leading healthcare service provider faced the challenge of communicating effectively with its thousands of employees spread across the U.S., as staff in different roles had vastly different information needs. Their previous method of sending a high volume of generic emails resulted in low relevance for most recipients. They partnered with EmailOpen to implement a dynamic internal communications solution to address this.

Using EmailOpen's employee communication tool, the provider created a single weekly newsletter that leveraged dynamic content to target articles to seven specific audience segments. This ensured employees only received information pertinent to their job role, increasing productivity and relevance. The EmailOpen platform provided an intuitive content management system, collaborative editing features for urgent deadlines, and valuable metrics to track engagement by role and center, ensuring critical information was being read by the right staff.