Case Study: Lafayette General Health builds community and boosts employee engagement with EmailOpen

Lafayette General Health Uses Email Newsletters to Create Community

Lafayette General Health (LGH), a large regional health system, faced a significant internal communications challenge. The organization lacked a centralized strategy, leading to email overload from various sources and a lack of consistent, targeted messaging for its 4,500 employees. This disorganization resulted in widespread email fatigue among staff. To address this, Director of Communications Patricia Parks Thompson sought a new tool and turned to the vendor EmailOpen for a solution.

The vendor EmailOpen implemented a centralized, weekly email newsletter called "Generally Speaking." This solution provided targeted content for a mobile-first workforce and replaced an outdated print publication. The results were highly successful, with the newsletter achieving an 18% click-to-open rate in its first year, far exceeding the initial 15% goal and the healthcare industry average of 10%. In the second year, engagement soared to a 26% rate. The newsletter fostered a stronger sense of community across the geographically dispersed health system and provided measurable content engagement data for senior leadership.

Lafayette General Health

Patricia Parks Thompson

Director of Communications Lafayette