Case Study: Lafayette General Health creates community and boosts employee engagement with EmailOpen

Lafayette General Health boosts newsletter click-to-open rates to 26% with EmailOpen

Lafayette General Health, a large regional health system, faced a challenge of email fatigue and a lack of a centralized communications strategy. With employees receiving a high volume of untargeted messages, the organization needed a better way to connect its dispersed workforce. To solve this, Director of Communications Patricia Parks Thompson implemented a solution from the vendor EmailOpen.

EmailOpen provided the platform to create a centralized weekly email newsletter called "Generally Speaking." The solution included audience segmentation and tracking tools. The results were highly successful, with the newsletter achieving an 18% click-to-open rate in its first year, far exceeding the initial 15% goal and the healthcare industry average of 10%. This rate further grew to an average of 26%, creating an internal community and providing content that could be repurposed for external social media campaigns.

Lafayette General Health