Case Study: Jeppesen boosts employee engagement with EmailOpen

Jeppesen boosts internal newsletter readership to 30% in 2 weeks with EmailOpen

The customer, Jeppesen, a Boeing subsidiary in the manufacturing industry, faced a challenge in proactively communicating with its employees. There was a disconnect, as internal successes and information were not being shared effectively. To address this, Jeppesen's internal communications specialist, Breanne Davis, partnered with the vendor EmailOpen to implement a multi-page internal email newsletter solution.

EmailOpen provided a customizable email newsletter platform that allowed Jeppesen to create a visually engaging publication called "On the Radar." The solution included rich reporting capabilities and new features like a comment function to foster two-way dialogue. As a result, Jeppesen significantly increased employee engagement. The main story's readership rate rose from 15% to a consistent 30%. EmailOpen also quickly implemented a custom IP address recognition solution to meet the company's stringent security requirements, further enhancing the newsletter's value.

Jeppesen