Case Study: Jeppesen boosts employee engagement with EmailOpen internal email newsletters

Internal Communications Takes Flight with Secure Two-Way Dialogue

Jeppesen, a Boeing subsidiary in the manufacturing sector, faced a challenge in proactively engaging its 900+ aviation employees with company news and successes. To address this internal communications disconnect, the company partnered with vendor EmailOpen to implement its email newsletter service.

The solution from EmailOpen was a multi-page, interactive newsletter called "On the Radar." EmailOpen provided strong design capabilities and developed new features like a comment function to foster two-way dialogue. The newsletter achieved a 30% readership rate for its main story, and the rich metrics provided by EmailOpen demonstrated a clear ROI for the internal communications function. EmailOpen also promptly implemented a custom IP recognition solution to meet the client's stringent security requirements.

Jeppesen

Breanne Davis

Internal Communications Specialist