Case Study: Dana Incorporated boosts global employee engagement with EmailOpen™ internal email newsletters

Fueling Global Engagement of Automotive Industry Employees with a Daily Internal Email Newsletter

Dana Incorporated, a global automotive components manufacturer, sought to improve internal communications and boost engagement among its 27,000 employees spread across six continents. Their challenge was to modernize a stagnant internal email newsletter, which lacked dynamic content and the ability to track performance metrics, and to better unify their dispersed workforce.

The vendor, EmailOpen, implemented a customized internal email communications solution. This included redesigning the “Headline News” newsletter with a branded template, automating an RSS feed for content, and creating a separate “Of Note” template for executive communications. The solution resulted in open rates exceeding 50% for their newsletters, significantly streamlined the content creation process, and successfully fostered a greater sense of global community among employees.

Dana Incorporated

Mo Sheahan

Communications Consultant