Case Study: Federal Home Loan Bank of Chicago strengthens B2B email marketing with EmailOpen

Federal Home Loan Bank of Chicago reaches 5,000 contacts with EmailOpen

The Federal Home Loan Bank of Chicago, a major financial services institution, needed a robust tool to manage its targeted B2B email marketing communications to its member financial institutions. Their challenge was to effectively share information and support their internal sales team while reaching diverse external audiences with well-branded, segmented communications. They utilized the services of vendor EmailOpen for their full-service internal and external communications solution.

EmailOpen provided a flexible email marketing platform that enabled the bank to create and send several targeted communications, including bi-monthly and quarterly newsletters and a daily market update. The solution offered advanced analytics that provided valuable customer insights, helping the communications team make strategic decisions. The bank also leveraged EmailOpen's exceptional customer support and design services for newsletter redesigns and graphic layouts. This partnership allowed the Federal Home Loan Bank of Chicago to consistently engage its members and provide significant value to its internal sales team.

Federal Home Loan Bank of Chicago