Case Study: Federal Home Loan Bank of Chicago strengthens B2B email marketing with EmailOpen

Empowering B2B Customers and the Sales Force

Federal Home Loan Bank of Chicago, a large wholesale lender serving financial institutions, needed an effective tool to manage its B2B email marketing and communicate with its diverse member base. Their challenge was to consolidate and improve their well-branded, targeted email communications for various audiences, including their internal sales force, using a single, flexible platform. They turned to the vendor EmailOpen for its full-service email marketing solution.

EmailOpen provided a comprehensive suite of services, including the creation of email newsletters, daily communications, and targeted campaigns. The solution offered advanced analytics for strategic decision-making, exceptional customer support, and design services for newsletter layouts. As a result, the bank could easily segment its audiences, track customer behavior, and provide valuable insights to its sales team. The partnership, lasting over six years, empowered the communications team to deliver cutting-edge, valuable content, significantly enhancing their outreach and customer engagement.

Federal Home Loan Bank of Chicago

Erin Kopecky

Assistant Vice President and Assistant Director of Communications