Case Study: Dyno Nobel boosts employee engagement and change communication with EmailOpen

Dyno Nobel boosts employee newsletter readership to 75% with EmailOpen

Dyno Nobel, a global leader in the commercial explosives industry, faced the challenge of transitioning its long-standing print newsletter to a digital format for cost-cutting reasons. They needed a partner to provide consulting, design, and technical support for this shift, enabling their internal communications manager to easily manage a new e-newsletter and distribute other corporate-wide emails and surveys. They selected EmailOpen and its Message Builders platform for this employee communication and change management initiative.

EmailOpen implemented a customized e-newsletter, eConnect, with a branded layout, compatibility for Lotus Notes, and the ability to handle multiple language attachments. The solution evolved to include a weekly email digest and was used to send timely change management communications during a corporate acquisition. As a result, the newsletter achieved a readership rate of more than 75 percent. EmailOpen's platform provided detailed analytics that allowed Dyno Nobel to gather and analyze employee feedback, helping to alleviate concerns and keep employees informed throughout the acquisition.

Dyno Nobel