Case Study: Dana Incorporated boosts global employee engagement with EmailOpen

Dana Incorporated boosts internal email open rates above 50% with EmailOpen

Dana Incorporated, a global automotive components manufacturer, faced a challenge in engaging its widespread workforce of over 27,000 employees across six continents. Their existing internal email newsletter was inefficient to produce and lacked the ability to measure engagement. They partnered with the vendor EmailOpen to modernize their internal communications.

EmailOpen implemented a dynamic, brand-aligned email template for Dana's daily "Headline News" newsletter and a separate template for executive communications. The solution streamlined content creation with an RSS feed and provided crucial metrics. The new emails achieved open rates exceeding 50%, successfully unifying and connecting the global employee base.

Dana Incorporated