Case Study: Cox Communications achieves stronger internal communication with EmailOpen™

Cox Communications improves internal email newsletters with EmailOpen for 20,000 employees

Cox Communications faced a challenge with its internal "Hot Tips" e-newsletter, which was cumbersome to produce and difficult for employees to engage with. The newsletter was sent as a large email attachment that was not preview-friendly, discouraging employees from opening or forwarding it. They partnered with vendor EmailOpen to find a better way to communicate this valuable information.

EmailOpen implemented its Newsletter Builder, a customized enterprise solution. This web-based tool simplified the editing and delivery process, allowing the communications team to easily assemble content in professionally designed, branded email templates. The solution eliminated the large attachment, making the newsletter more inviting to read and easier to forward. As a result, EmailOpen helped Cox Communications strengthen its corporate identity and increase employee understanding of and connection to the company's objectives.

Cox Communications