Case Study: Cox Communications improves employee engagement and consistent internal messaging with EmailOpen

Cox Communications - Customer Case Study

Cox Communications, a large telecommunications company, faced a challenge in creating a consistent internal brand identity for its 21,000 employees. With a mobile workforce that was rarely in the office, their existing email communications via Outlook lacked metrics and resulted in branding inconsistency across different regional teams. Director of Digital Communications Chris Harrer sought a mobile-first solution from the vendor EmailOpen to unify communications and track engagement.

The solution implemented by EmailOpen was its mobile-responsive email newsletter and landing page platform. This allowed Cox Communications to create over 45 targeted internal newsletters, achieving open rates between 55-65% and facilitating two-way communication with employees. EmailOpen provided critical metrics that were previously unavailable and created workarounds for the company's outdated intranet, making vital information accessible to the mobile workforce. The vendor's tools were praised for their ease of use and flexibility, leading to high demand and widespread adoption across the company's internal teams.

Cox Communications

Chris Harrer

Director of Digital Communications