Case Study: Cox Communications improves employee engagement and consistent internal messaging with EmailOpen

Cox Communications boosts employee newsletter open rates to 65% with EmailOpen

Cox Communications, a major telecommunications company, faced a challenge in creating a consistent internal brand identity for its large, mobile workforce. The use of various regional email services led to branding inconsistencies and a lack of metrics. To address this, Chris Harrer, Director of Digital Communications, turned to the vendor EmailOpen to implement a mobile-first email newsletter solution as part of the Cox One initiative.

The solution from EmailOpen involved creating branded, mobile-responsive email newsletters and landing pages. This allowed Cox Communications to effectively reach employees in the field. The implementation was highly successful, leading to widespread internal adoption with over 30 users creating 45 different newsletters. The EmailOpen platform provided critical metrics, showing strong engagement with open rates averaging 55-65% for national newsletters and as high as 90% for executive communications.

Cox Communications