Case Study: CoBiz Financial improves IT communications and application rollouts with EmailOpen

CoBiz Financial improves internal IT communications for 20,000 employees with EmailOpen

CoBiz Financial, a company in the healthcare industry, faced a challenge in its IT department. They struggled to communicate clearly with their users about new application rollouts, support services, and policy changes, which created confusion and reluctance to adopt new technologies. To address this, they turned to the vendor EmailOpen for an enterprise solution to improve their internal email communications.

EmailOpen implemented a customized platform that provided real-time measurement and reporting on email engagement, allowing CoBiz Financial's IT group to track opens and clicks. This solution became the foundation of their change management process, leading to smoother application rollouts, less email overload, and increased user adoption. The vendor EmailOpen helped them achieve an excellent ROI by broadening the use of productivity applications and reducing time spent on routine IT support.

CoBiz Financial