Case Study: CoBiz Financial improves internal email open rates with EmailOpen

CoBiz Financial improves internal email targeting with EmailOpen for 20,000 daily syncs

CoBiz Financial faced a challenge common to many organizations: a high volume of internal email communications made it difficult to gain clear insight into their readership demographics. They needed to understand which employees, segmented by region and job title, were opening these messages to ensure timely delivery of important information. To address this, they turned to EmailOpen and its customized enterprise solution, the Message Builder.

EmailOpen implemented a solution featuring detailed, real-time charts and reports fully synchronized with CoBiz's existing email system. This provided instant visibility into open rates based on job title and region. The result was exceptional control over email content, which could be instantly adjusted and measured for impact. This greater targeting allowed CoBiz Financial to more clearly define its audience and devise highly relevant content, significantly improving the effectiveness of its internal communications.

CoBiz Financial