Case Study: CoBiz Financial centralizes communications and boosts engagement with EmailOpen

CoBiz Financial Centralizes Communications to Drive Results

CoBiz Financial, a diversified financial services firm, faced significant challenges with its internal and external communications. Their previous email marketing system was difficult to use, provided inaccurate metrics, and led to inbox overload for employees and unprofessional, non-compliant messaging for clients. They needed a centralized solution from a vendor like EmailOpen that could offer superior segmentation, accurate reporting, and ensure brand consistency across all communications.

EmailOpen implemented a solution featuring custom-designed email newsletter templates for both internal and external audiences. This provided CoBiz with the robust segmentation, reliable analytics, and user-friendly platform they required. The results were highly successful, with internal newsletters achieving a 90-95% read rate. EmailOpen's tools empowered the communications team to deliver targeted, valuable content, greatly enhancing employee engagement and ensuring compliant, professional client communications.

CoBiz Financial

Eric Curry

Assistant Vice President Communications