Case Study: CoBiz Financial Centralizes Communications and Boosts Engagement with EmailOpen

CoBiz Financial boosts internal newsletter read rates to 90%–95% with EmailOpen

CoBiz Financial, a diversified financial services firm, faced challenges with its internal and external communications. Their previous email marketing solution was difficult to use, resulted in inbox clutter, lacked accurate reporting, and risked non-compliance with spam laws. They turned to the vendor EmailOpen to find a solution that offered better segmentation, user controls, and reliable analytics.

EmailOpen provided CoBiz Financial with a centralized email communication platform featuring custom, on-brand templates for newsletters and alerts. The solution included user-friendly tools, excellent support, and secure, mobile-responsive hosting. As a result, EmailOpen helped the company achieve a 90-95% read rate for internal newsletters and provided the accurate data needed to refine content strategy and engage employees and clients effectively.

CoBiz Financial