Case Study: Western Connecticut Health Network engages its expanded workforce with EmailOpen

After Healthcare Merger, Western Connecticut Health Network Adopts New Email Newsletter Tool to Engage Expanded Workforce

Western Connecticut Health Network (WCHN), a healthcare network formed from a merger, faced the challenge of unifying its expanded and dispersed workforce. With staff spread across multiple locations and shifts, their existing communications were fragmented, leading to information overload and a risk of critical messages being missed. To standardize communications and engage employees with the new collective mission, WCHN turned to the vendor EmailOpen for its email newsletter tool.

EmailOpen implemented a branded, bimonthly email newsletter called Vital Signs Online. This solution provided a centralized platform for news, announcements, and recognition, accessible on any device. The vendor's tool achieved strong engagement, with open rates of 35-40% and click-through rates averaging 15%. Most significantly, a survey showed 98% of employees found the newsletter valuable, and subsequent internal surveys linked the improved communication to an 8% stronger rating for managerial effectiveness and a 3% increase in overall employee engagement.

Western Connecticut Health Network

Joyce Bretherton

Communications Manager