Case Study: Zero to Marketing grows a weekly newsletter with EmailOctopus

Zero to Marketing use EmailOctopus to send out a weekly dose of marketing inspiration to budding startup founders

The customer, Zero to Marketing, is a weekly newsletter that provides marketing case studies. Its founder, Andrea Bosoni, needed a cost-effective and reliable email marketing platform to send the newsletter to his growing audience. He sought a solution that would not become prohibitively expensive as his subscriber list expanded.

The vendor, EmailOctopus, provided its email marketing service, which was chosen for its competitive pricing and strong feature set. The solution delivered excellent results, including a 50% average open rate and a low 1% unsubscribe rate from over 1,400 subscribers. EmailOctopus's high deliverability and free tier for the first 2,500 subscribers allowed Zero to Marketing to grow without financial pressure.

Zero to Marketing

Andrea Bosoni

Founder