Case Study: Popbitch improves email deliverability and cuts costs with EmailOctopus

Weekly celebrity newsletter Popbitch were looking for flexibility, support and lower costs – they found it with EmailOctopus

Popbitch, a long-running weekly newsletter known for celebrity gossip and news, faced challenges with email deliverability and maintaining its signature plain-text format due to spam filters. Their previous provider, MailChimp, presented complications with pricing, content restrictions, and support. They needed a new email service provider from a vendor like EmailOctopus that could offer a better solution.

By switching to EmailOctopus, Popbitch received a simple, custom HTML template that preserved its lo-fi aesthetic while improving inbox placement. The support from EmailOctopus was swift and helpful. The results included fewer hard bounces, better open rates, and lower unsubscribe rates, all at about half the cost of their previous provider.

Popbitch

Chris Lochery

Writer