Case Study: Liz Gavin boosts email deliverability and saves on costs with EmailOctopus

International bestselling romance writer Liz Gavin grows her valuable mailing list while saving money with EmailOctopus

Liz Gavin, an international best-selling romance author, needed an affordable email marketing service to manage her 35,000-subscriber mailing list to maintain reader engagement and promotional opportunities. Her previous providers, MailChimp and MailerLite, were becoming too expensive, threatening her ability to sustain her list size as an independent writer. She specifically sought a cost-effective solution that was also a reliable Amazon Web Services partner.

By switching to EmailOctopus, Gavin found a service with a superior cost-benefit ratio. EmailOctopus not only improved her email deliverability but also saved her approximately $60 per month. This allowed her to retain her entire subscriber list, which was crucial for her discoverability and access to promotions within the independent publishing industry, and she has since become a strong advocate for the vendor.

Liz Gavin

Liz Gavin

Author