Case Study: Tedium boosts newsletter profitability and efficiency with EmailOctopus

How Tedium founder Ernie Smith uses EmailOctopus to broadcast the banal

Tedium, the twice-weekly newsletter founded by Ernie Smith, needed a more affordable and efficient email marketing solution as its audience grew. After finding MailChimp increasingly expensive and time-consuming to use, the team looked for a simpler platform and moved to EmailOctopus for email scheduling and distribution.

With EmailOctopus, Tedium streamlined its production process, cut costs, and gained back time to focus on content and design. Ernie Smith said open rates frequently reached upwards of 40%, higher than on MailChimp, and the switch helped make Tedium profitable while giving the team the support, Zapier integration, and independence they wanted from EmailOctopus.

Tedium

Ernie Smith

Founder