Case Study: Folksy grows its audience affordably with EmailOctopus

Folksy uses EmailOctopus to send eye-catching emails to customers of Britain's best designers and makers

Folksy, the UK's largest online craft marketplace, faced the marketing challenge of growing their business with a very small team and a limited budget. Their previous email marketing provider, Mailchimp, was becoming prohibitively expensive as their audience grew. They needed a cost-effective solution that would allow them to continue developing their email channel without financial constraints.

By switching to EmailOctopus, Folksy found an email marketing platform that offered all the essential features they required at a great value. The solution was easy to use, allowed for the import of existing templates, and provided responsive support. This enabled Folksy to grow their audience without spending a fortune, consistently adding over a thousand new engaged subscribers each month while concentrating on creating high-quality content. EmailOctopus gave them the flexibility to focus on future plans like personalized and segmented email campaigns.

Folksy

Camilla Westergaard

Content Editor